Grew assisted-onboarding bookings more than fourfold.
About Tia Kasenda
Senior lifecycle & customer growth
Lifecycle growth expertise, now built into governed autonomous agents.
Senior B2B SaaS lifecycle and customer-growth leadership, now applied to autonomous marketing-agent design.
Tia Kasenda
ON, Canada
One connected post-sale system
The specialty covers the whole post-sale motion.
The current portfolio proves Retention and Expansion. Onboarding & Adoption is in development.
Selected lifecycle contribution
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{{ bStageOutcome }}Historical professional outcomes
Commercial experience defines the decisions worth automating.
Abstracted from professional experience. Kept separate from current independent portfolio work.
Reduced churn by double digits.
Expanded customer coverage by more than twofold.
Built a partner motion that generated double-digit MRR growth.
Anonymized historical professional outcomes. Agent validation remains separate. Synthetic-data results are not customer outcomes.
Independent POC
Synthetic data
Validation result, not customer outcome
Decision lens
Five rules shape when a system should act.
Designed for useful autonomy, clear authority, and evidence-led customer communication.
01
Business problem before technology
Start with the customer and commercial decision that needs better judgment.
02
Value before activity
Measure progress by the customer value protected or created, not by output volume.
03
Bounded autonomy before unreviewed execution
Give the system clear authority and a clear point to involve a person.
04
Evidence before customer-facing claims
Keep language anchored to what the available evidence can support.
05
Validation before scale
Test behaviour and governance before extending reach or responsibility.
Leadership scope
Influence across decisions, customer experience, execution, and governance.
Cross-functional GTM and CX enablement, business-case ownership, and matrixed leadership.
DECISION
Business-case ownership
The commercial rationale behind the work.
EXPERIENCE
Customer experience
Enablement across the full post-sale motion.
EXECUTION
Marketing execution
Programs and operating models teams can run.
GOVERNANCE
Matrixed leadership
Governed workflows across functions.
Explore the work behind the decisions
See how business judgment becomes governed agent action.
Request a walkthrough of the decision, autonomy model, governance controls, and validation approach behind the portfolio.